Neil Forsyth & Elliot Castro
Other People's Money

Elliot Castro is unique in the history of British financial crime. No outside individual has stolen so much money for so long from the credit card system. Identifying the banks' security weaknesses, utilising his formidable intelligence and charm, Elliot embarked on a spending spree that ran into seven figures. From London to New York, Ibiza to Beverly Hills, Castro lived a life of fantasy and endless spending. As he juggled aliases and lied to family and friends he began to lose to grip on reality. Meanwhile, from an office at Heathrow police station, a detective was patiently tracking him down.

Mark Hughes
Lewis Hamilton: The Full Story

No driver has ever made such an instant impact on the sport of motor racing ~ as Lewis Hamilton. The first black Formula One driver, his astonishing level of success in his first two seasons together with his swash-buckling, attacking style has created a sensation. Here is the in-depth story of this phenomenon - from his upbringing on a Stevenage council estate and the day he first sat in a go-kart as a seven-year-old to his sensational World Championship win. Includes bonus extra chapter specially written for this edition.

Why did so many people who took the 'Pepsi challenge' say they preferred ~ Pepsi, only to carry on buying Coca-Cola? Why do the majority of anti­smoking campaigns inadvertently encourage people to smoke? Why does the scent of melons help sell electronic products? If you're bewildered by these questions, then Buy-ology will make everything clear. Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do .

• Martin Lindstrom is CEO and chairman of BUYOLOGY INC in New York.